The Arena

Competitions

Throughout the year, IBM runs four flagship competitions designed to sharpen real-world business instincts. Click any card to learn more.

Concept-to-Brand Contest

Build an original brand from scratch — identity, target audience, and cohesive visuals.

Act as consultants for a growing business expanding into new markets, products, or locations.

Fast-paced team scenarios — critical thinking, strategy and presentation under time pressure.

Trade real stocks with a virtual $500,000 portfolio. Compete for cash prizes.