Business Rivalry Challenge

The Business Rivalry Challenge is a team-based business competition where members analyze a famous rivalry between two real companies (such as Coke vs. Pepsi, Nike vs. Adidas, McDonald's vs. Burger King, Apple vs. Samsung, or Uber vs. Lyft). Teams break down why one company leads the market and design a strategy for the underdog to close the gap.

To Be Announced

• Learn how real companies compete for customers and market share
• Practice competitive analysis and market research
• Strengthen strategic thinking and decision-making
• Compete for prizes and club-wide recognition

1. Teams of 2–3 students form on their own and register through the form (only one Team Lead should register on behalf of the team)
2. Each team chooses a business rivalry between two real companies and lists it on the registration form
3. Teams research both companies' products, pricing, branding, customers, and performance
4. Teams develop a 7–10 slide presentation outlining their underdog strategy
5. Submissions are judged by business professionals and/or club leadership on creativity, feasibility, clarity, and slideshow requirements

1. Title Slide – Team name, member names, and rivalry
2. Rivalry Overview – The two companies and the history of their competition
3. Head-to-Head Comparison – Products, pricing, branding, market share, and revenue
4. Why the Leader Wins – The key advantages that keep the leading company on top
5. Underdog Strategy – A clear, realistic plan for the underdog to gain ground
6. Implementation Plan – Timeline, resources, and execution steps
7. Conclusion – Why your strategy will work
8. Appendix – Charts, graphs, or supporting data

• Teams submit a PDF version of their slideshow via email to calhighibm@gmail.com
• Full submission instructions will be emailed to registered teams
• Email Subject format: TeamLeadName.TeamName.Rivalry, for example: TeamLeadName.TeamName.CokeVsPepsi