Ad Campaign Challenge

The IBM Ad Campaign Challenge puts teams of 2–3 in the role of an advertising agency hired by a real, existing brand. Teams design a complete marketing campaign for a new product, seasonal promotion, or brand relaunch. Unlike building a brand from scratch, teams must work within the brand's existing identity while creating something fresh that reaches the right audience. Emphasizes creativity, strategic thinking, and understanding how real companies market to their customers.

The 1st Place Team Will Receive: To Be Announced

1. Register – All participants must complete the official registration form before the deadline to be eligible.
2. Choose Your Brand – Teams select a real, existing brand and decide what their campaign will promote (a new product, a seasonal promotion, or a relaunch).
3. Complete the Required Components – Each submission must include:
   • Campaign Concept (1 short paragraph) – The big idea behind your campaign and what it promotes
   • Slogan – An original tagline for the campaign
   • Target Audience (1 short paragraph) – Who the campaign is aimed at and why
   • Sample Ads (3–5 designs) – Posters, social media posts, or ad mockups created in Canva or similar; must match the brand's existing look
   • Channel Plan (1 short paragraph) – Where your ads would run (Instagram, TikTok, billboards, TV, etc.) and why
4. Judging & Results – Entries evaluated on creativity, brand fit, clarity of target audience, visual quality, and cohesiveness. Winners announced at the following club meeting.

1. Compile all materials into one organized Google Drive folder
2. Ensure all components are clearly labeled: Campaign Concept | Slogan | Target Audience | Sample Ads | Channel Plan
3. Confirm sharing settings are set to "Anyone with the link can view"
4. Submit the folder link via email to calhighibm@gmail.com

📅 Submission Deadline: TBA