Corporate Expansion Challenge

The Corporate Expansion Challenge is a team-based business competition where members act as consultants for a real, well-known company planning to expand into a new market. Teams research, analyze data, and design a realistic expansion strategy, then present their solution through a structured slideshow for judging.

Each member of the winning team is awarded: 1) IBM Medal · 2) Portable Bluetooth Speaker

1. Teams of 2–3 students form on their own and register through the form (only one Team Lead should register on behalf of the team)
2. Each team is assigned a real public company and an expansion scenario (e.g., entering a new country, launching a new product line, or targeting a new customer segment)
3. Teams research the company, market conditions, competitors, and risks
4. Over several weeks, teams develop a 7–10 slide presentation outlining their expansion strategy
5. Submissions are judged by business professionals and/or club leadership based on a set rubric

1. Title Slide – Team name, member names, company, and expansion focus
2. Company Background – Overview of the company and current position
3. Market Opportunity – Why this expansion makes sense
4. Analysis – Key data, trends, competitors, and risks
5. Proposed Expansion Strategy – Clear, realistic plan
6. Implementation Plan – Timeline, resources, execution steps
7. Conclusion – Why this strategy will succeed
8. Appendix – Charts, graphs, or supporting data

• Teams submit a PDF version of their slideshow via email to calhighibm@gmail.com
• Full submission instructions will be emailed to registered teams
• Email Subject format: TeamLeadName.TeamName.CompanyName