Concept-to-Brand Contest

The IBM Concept-To-Brand challenges teams of 2–3 to create an original brand from scratch, focusing on brand identity, target audience, and cohesive visual presence without formal presentations. Emphasizes creativity, strategic thinking, and understanding of brand identity in modern businesses. Participants will design a fictional brand, aiming for a professional and cohesive identity that communicates its value effectively.

The 1st Place Team Will Receive: Apple AirTag, Owala Water Bottle, & IBM Medals!

1. Register — All participants must complete the official registration form before the deadline to be eligible.
2. Develop Your Brand — Teams independently create a completely original fictional brand that feels realistic, strategic, and professionally developed.
3. Complete the Required Components — Each submission must include:
   • Brand Name – An original/professional name
   • Logo Design – Created using Canva or similar; must reflect the brand's identity
   • Target Audience Description (1 short paragraph) – Who your customer is and why they'd choose your brand
   • Product or Service Description (1 short paragraph) – What you're offering and what differentiates it
   • Instagram Mockup (3–5 sample posts) – Branded posts showing how you'd market it
4. Judging & Results — Entries evaluated on creativity, professionalism, clarity of target market, visual quality, and cohesiveness. Winners announced during the April meeting.

1. Compile all materials into one organized Google Drive folder
2. Ensure all components are clearly labeled: Brand Name | Logo Design | Target Audience | Product/Service | Instagram Mockups
3. Confirm sharing settings are set to "Anyone with the link can view"
4. Submit the folder link via email to calhighibm@gmail.com

📅 Submission Deadline: April 1st at 11:59 PM